• Who is the target audience of the website?
  • Provide examples of websites (or parts of websites) that attracted you. Identify the type of design and functionality that you like.
  • What do you like about your existing website? What do you dislike about your existing website? How is your website performing for your objective? (Traffic/ Sales / Response rates/ Leads generated/Reputation):Which host and hosting package do you currently use? Are you happy with your hosting services? If yes, why? Or please provide some details about why not.
  • Do you have a site map in mind for your project? Number of sections? Number of pages?
  • List the top five search phrases that people use (will use) to find your site.
  • What types of content will be on your website – e.g. text, photos, audio, and their current format – e,g. digitized hard copy? What content is now produced? What new content needs to be produced? Do you need assistance with producing new content? Will you require the migration of content from another website?
  • List your competitors’ websites and other important websites in your market/niche? … What are they doing well? What are they doing less well?